Naked Wines
Evolving a brand while building a unified design system.
Highlights
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How I do things
Design Craft
Every detail matters to me. Pixels, typography, spacing, motion, and accessibility all shape how an interface feels. I design to responsive grids so layouts feel intentional and consistent. The result is work that looks considered, behaves predictably, and holds up across devices.
Design Systems
I design systems that help teams move faster without losing quality. Reusable components and shared patterns create consistency and reduce friction. Thoughtful taxonomy, structure, and semantic tokens keep everything flexible and resilient as the product evolves.
Design Engineering
I work closely with engineering from the start, shaping ideas together rather than handing them off at the end. Designing within real constraints helps balance form and function early. My experience with Webflow and front-end keeps my work practical, realistic, and ready for production.
Design Agnostic
I aim for consistent experiences across platforms while respecting their differences. Devices, operating systems, and user expectations all matter. I favour native, well-considered implementations that feel natural to the platform they live on.
Design Process
I’ve used many design frameworks, but I adapt the process to fit the problem rather than following it blindly. You can reduce uncertainty but never remove it. I focus on making clear decisions, learning quickly, and revisiting ideas as understanding deepens.
Design Content
Content and service define the true value of a product. Design cannot fix a weak offering, and it should not try to hide one. I prioritise clarity and usefulness over surface polish. The best experiences are built on substance and improve as the product grows.